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Richard, Author at System X Leads
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    Author: Richard

    What New Did We Learn About Email Open Rates from Mailchimp?
    blog

    What New Did We Learn About Email Open Rates from Mailchimp?

    As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed. Email newsletters are just as effective when working with existing customers, as they were from the very start.  Also, the part of the problem may be…

    Jul. 12, 2016 by Richard 3
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    Facebook Changes Its Video Features Again
    advertising

    Facebook Changes Its Video Features Again

    Last week, Wendy’s and agency VML launched an all-out advertising campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos before, these ones had the brand engagement as……

    Jun. 12, 2016 by Richard 0
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    What Beats the Superbowl Ads Budget?
    advertising

    What Beats the Superbowl Ads Budget?

    Even if you are not working in the advertising industry, this one piece of fun trivia will be an interesting one for anyone! For example, booking yourself a 30 second slot for a TV commercial that’s to be aired on….…

    Jun. 12, 2016 by Richard Tags: events 0
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    PPD Viewing Deal and ESPN
    blog

    PPD Viewing Deal and ESPN

    When it comes to big sports and the kind of deals that are made there, new twists and turns can be game-changing. In exactly such a manner, a recent marketing move by the NFL team and their partners shows that……

    May. 12, 2016 by Richard Tags: Style, Theme 0
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    Is It Possible to Target Baby Boomers on the Web?
    blog

    Is It Possible to Target Baby Boomers on the Web?

    The U.S. senior population is expected to double by 2050. And while they’re staying healthier longer, and living longer too, these ads deftly demonstrate that life’s packed with curveballs you don’t expect—like strokes or broken hips. (We often forget that,…

    May. 1, 2016 by Richard Tags: Style, Theme 0
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    Why We Should Use Far More Phygital
    advertising

    Why We Should Use Far More Phygital

    When we talk about the technology one steadfast trend is the arrival of new buzzwords and phrases. This year it seems the term “phygital” is the big word when it comes to retail customer experience. The “phygital” is the blending…

    Apr. 1, 2016 by Richard Tags: Style 0
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